I finally made good on a promise I made 6 months ago. We took the kids go-karting last night! Something I said we'd do late last summer (once the weather cooled off) They were ecstatic! I was nervous. This was their 1st time. Here's the thing... They were naturals out there on the track! Especially our daughter, who blew past every expectation I had. She was weaving in and out, hugging the turns, and was calm as a cucumber. I unfairly underestimated her. She wasn't just good. She was 10x...
about 1 month ago • 1 min read
Yesterday sucked. I'd rather dig my eyeballs out with plastic spoons. My website was down for 3/4 of the day yesterday. I lost $84.63 because my ads were going to a broken site. Luckily, someone brought it to my attention yesterday evening. I panicked. I spent hours last night troubleshooting it (read: frantic Googling), and finally crashed in bed at 1:38 am. The good news? It's fixed now. I woke up to $178 in sales. And an email from a lady named Sarah. She joined the Digital Product...
about 2 months ago • 1 min read
We spent the entire day at Universal Studios yesterday. We got to the park at 9:30. Gates opened at 10. The weather was perfect (75 & sunny) The lines were long. We rode 6 rides in that time span. Today, we plan to buy the Express pass. Skip the line, and hopefully ride a lot more rides this go around. It costs money, but it gets us the results faster. Similar with running ads. I've posted 1 Reel since on vacation. Yet, made $746 yesterday. And $719 on Tuesday. I had systems working for me...
about 2 months ago • 1 min read
We're taking the kids to Hollywood tomorrow! No, we're not set to star in the next Steven Spielberg action movie. We're taking them to Universal Studios! It's a last minute trip idea I came up with late last week. I'm bracing myself for endless requests for churros 😜 But this trip means more than just a few days away. I've always dreamed of taking an "on the fly" vacation. We just told the kids about it today. This is the WHY behind what I do...To create a life where I could say yes to these...
about 2 months ago • 1 min read
I launched the Digital Product Challenge in August 2020 (during the pandemic) It was called "300 Extra" at the time. The idea was to help people earn an "extra $300/month" from selling ebooks. I sold it for $7. I became their 1st customer like I do now. Rob was one of my very 1st customers. He wrote & published his ebook in 48 hours, and I became his 1st customer. He sent me this email the other day... He's published TWENTY books on Amazon since grabbing "300 Extra" (The Challenge has nothing...
about 2 months ago • 1 min read
I launched Instagram ads on November 26th. I've generated 250+ sales from these ads. Which is great, and I'm thankful for that, but... One of the downsides (that no one talks about) of selling low-priced digital products/PDFs is the increase in customer support. Since you're playing a volume game, that's to be expected. I'm a one Dad brand, so I do everything myself. I spend 1-1.5 hours per day answering emails and/or DMs. That's too much time, as I want more Dad time with my 9 & 11 year old....
4 months ago • 1 min read
I'm rarely at a loss for words, yet a few ladies have my tongue-tied. I woke up to a post from Rose who said I inspired her to find her purpose, and she's happy. Another post from Minaz about how I inspired her to launch her 1st product after teaching kids for 25 years. Then I received an email that stopped me in my tracks. It wasn't an email about hitting a big sales goal or a successful launch. Here's a piece of the email: That one hit me in the feels. She shared how she almost didn't...
4 months ago • 1 min read
My significant other boarded a plane to Alaska this morning. For the next 30 days, it's just me, the kids and -- soon -- enough laundry to open a 2nd hand clothing store. My 1st thought: Grab the whiskey (kidding...I quit drinking 2,096 days ago) But then it hit me... Life has a way of throwing us into situations that force us to level up. A lot like business. There's never a "perfect" time to start. You'll never feel 100% ready. And some days, you'll want to burn it all to the ground. Growth...
4 months ago • 1 min read
If you've followed me online for longer than 37 seconds, you've likely seen me say... "Specificity spits out cash" It was something a mentor said to me years ago. 92.3% of people blend in with the dreaded sea of sameness with their content. It's vague, vanilla and boring AF. Here are a few examples: BAD: I want to lose weight BETTER: Do you get winded wrestling with your kids after 2 minutes? Another... BAD: I want to be financially free BETTER: Do you dream of checking your bank account and...
4 months ago • 1 min read