It doesn't matter. The more I play the game... The more I realize how much things don't matter. I launched Threads OS™ today. I planned to launch it at 11:00 am. Well, I got in my head about dumb shit. I overanalyzed the sales page for far too long. Tweaking the copy. Deleting. Editing. Created a nice looking Canva graphic (I bought a template on Etsy, as I shouldn't be in Canva). The graphic looked good, but I felt it didn't look good enough. Back to writing out the sales page. Multiple...
4 days ago • 1 min read
A new Costco opened in Vegas on Thursday. It's 3.3 miles from the house. I is excited, because I can buy a garbage can size of Cinnamon Toast Crunch. Anywhoo... Costco pulls in a $460.000 per minute. And their "secret" isn't 47 different flavors of Ranch dressing. or 28 different brands of olive oil. It's the exact opposite. Next time you go through Costco, pay attention to this. Here's what you'll notice... They have 1-2 options on Ranch dressing 1-2 options of olive oil. 1-2 options of dog...
6 days ago • 1 min read
I got tagged in a post on Threads this morning. He wanted my feedback. I didn't hold back. He had 15 options in his store. He should look to Apple for advice. Let me explain... Apple is the biggest company in the world. Here's the wild part... They do it by selling fewer things, not more. Sure, they got some extras floating around, but the lion's share of their $297 billions in 2024? Phones Tablets Watches Earbuds Computers That's it. Their secret sauce? Less decisions leads to more dollars....
7 days ago • 1 min read
Here's a "hack" that'll stuff your piggybbanks with more of the green stuff: People don't buy your product. They buy: Relief (from that nagging, painful problem - What I sell with the Piss Off Boss Playbook) Recognition Momentum (this is what I sell with the Digital Product Challenge) Confidence (Knowing they can do it -- Also, what I sell with the Challenge) Status (this works really well with men). Apple sells status Nobody wakes up in the morning and says to themself..."I need a PDF...
8 days ago • 1 min read
I jumped on Threadsa 15 months ago with 0 followers. I crossed 17,000 followers yesterday. 5 unorthodox "hacks" that got me there. 1. Mobile First 61.5% of global internet traffic comes from mobile devices. Big blocks of text is 🤮 I use one sentence paragraphs for easy reading (like I do in my emails) White space is a GOOD thing when publishing content on on social. TIP: Use the space bar more 2. Create a Staircase Build anticipation with your words. I start with a short sentence. The next...
9 days ago • 1 min read
I've been cooking up something called Threads OS™ Click this link to sign up for the waitlist -- no need to opt in, you'll automatically be added to the waitlist. Creating a kick ass offer isn't about being "better". It's about being "different". Here's why... Most of the Threads courses share the same recipe... Post content daily Comment on other people's posts Sell your offers on the timeline periodically (although, some pitch their offers 5x a day -- I know that does NOT work) That does...
10 days ago • 1 min read
This morning started like any other. Me sitting on the couch sipping my Pumpkin Spice coffee, as the kids were bickering getting ready for school. I opened up IG and saw it... A like on a Reel I posted last night. From a guy with 12 million followers. I get a DM from "him" an hour later. It turns out the DM was from his assistant, and it read this: I ain't joining the "influencer elite" I'm still just a Dad who woofs down 10 eggs/day, and coaches 10-year olds to kick the ball in the wrong...
11 days ago • 1 min read
You may have heard... Alex Hornozi broke the Guinness World Record for book sales in a single day. Pretty damn impressive. I ain’t an Alex Stan. I don’t want the business he has. I sure as hell don’t want the life he has. And honestly? I don’t agree with a lot of what he teaches. But I still respect the guy. And I’m constantly learning from him. Here's the thing... You don’t need to copy someone’s entire playbook to learn from them. You can admire someone’s discipline…while rejecting their...
12 days ago • 1 min read
I ain’t gonna bullshit you… I almost cried reading this. Got an email from a customer this morning: He bought the Digital Product Challenge a few days ago. This was the email letting me know he finished the Challenge (yes, I become his 1st customer. He's the 122nd person I've help launch their own product). We chatted last fall on the phone. At the time, he was in a tough spot. Fast forward to today… He told me how much things have shifted since that call. He thanked me for it. This email hit...
13 days ago • 1 min read