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This opens wallets & purses
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If you've followed me online for longer than 37 seconds, you've likely seen me say... "Specificity spits out cash" It was something a mentor said to me years ago. 92.3% of people blend in with the dreaded sea of sameness with their content. It's vague, vanilla and boring AF. Here are a few examples: BAD: I want to lose weight BETTER: Do you get winded wrestling with your kids after 2 minutes? Another... BAD: I want to be financially free BETTER: Do you dream of checking your bank account and seeing five figures—AFTER paying all your bills? One last one... BAD: Are you deep in debt? BETTER: Are you sick of seeing the bills stack up on the kitchen table? You see how the "better" examples I'm paining a picture, or what I refer to as a "Mind Movie". You can visualize it. When you can "see" it, it's more believable. More believable = More trust More trust = More green stuff in your piggybanks. Death to dry, vague content. Paint pictures for your audience. Your bank account will thank you. I go over this in Threads Unleashed. Threads Unleashed has sold 1,000+ times since I launched it last July. I have 187 testimonials. If you want to... Impact people with your words… Never worry about these absurd gas prices… Order the extra guac at Chipotle without worry… Get DMs from people saying, “I’m so glad I found you”… Grab a copy of Threads Unleashed (don't be fooled by the price...I'm practically giving it away) YOU GOT THIS 🙌 In your corner, |
Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
This morning, I got a DM from someone with 140,000 Instagram followers. Her question? "What's your secret to success?" I stared at the message. Blinked twice. Took a bite of my eggs (I eat 10 eggs/day, in case you're new 'round here), then replied: "I'm a stubborn MFer" Here's the exchange: That's it. That's the "secret". I’ve failed more times than I can count. I've had launches that flopped (that hurt my pride & ego!) Burned cash on ads that didn’t convert. Spent months posting Reels that...
I finally made good on a promise I made 6 months ago. We took the kids go-karting last night! Something I said we'd do late last summer (once the weather cooled off) They were ecstatic! I was nervous. This was their 1st time. Here's the thing... They were naturals out there on the track! Especially our daughter, who blew past every expectation I had. She was weaving in and out, hugging the turns, and was calm as a cucumber. I unfairly underestimated her. She wasn't just good. She was 10x...
Yesterday sucked. I'd rather dig my eyeballs out with plastic spoons. My website was down for 3/4 of the day yesterday. I lost $84.63 because my ads were going to a broken site. Luckily, someone brought it to my attention yesterday evening. I panicked. I spent hours last night troubleshooting it (read: frantic Googling), and finally crashed in bed at 1:38 am. The good news? It's fixed now. I woke up to $178 in sales. And an email from a lady named Sarah. She joined the Digital Product...