A creator I respect DM'd me earlier this afternoon. This guy made a million last year selling digital products. He doesn't sell anything priced over $47, which is impressive AF. All organic, too. Just simple offers that solve real problems. Here's the part of the DM that hit differently... He said he loves "how I carry myself." Not my funnel or tips & tricks. How I carry myself. That felt really good to read. Because most creators are trying to be someone else. Copying the viral videos, or...
1 day ago • 1 min read
I slid in her DMs last night... Do you ever run ads? If not, you should since you get great engagement on your stuff She said she's boosted a few posts in the past. She's a friend of mine who does well on Instagram (great engagement and sales). I suggested she set up a few custom audiences. Custom audience = An ad targeting option that lets you find your existing audiences (website visits, social media following/engagers, viewed videos, etc) This is what I suggested: Create an audience for...
3 days ago • 2 min read
I made a joke on Threads earlier this week... I bet I could double my income if I hired DM setters, closers, and close people on $5K packages. Hell, I know people doing 7-figures with that exact model. But here's the thing... I have zero desire for that kinda business. Not because sales calls don't work. I'm 44, and a Solo Dad of two. No, thanks. I build my YOUniverse around one simple rule: I only do things I actually want to do. No sales calls. No setters or closers. I'd rather earn $100k...
3 days ago • 1 min read
Pops and I have standing date every Friday morning. The driving range. Here's a shot of me hacking away... And yes, I have a nasty slice. If you know anything about golf...the picture shows why. My club face is open. And I'm swinging like I'm mad at the ball like it stole something from me. Every shot starts right...then peels hard right. Here's the funny part... I still go and hit balls. Probably 50 - 75 each time. I still show up. I'd like to believe I got a bit better from last Friday....
5 days ago • 1 min read
I was scrolling IG right before lunch today. A lady popped on my screen where she said, "Treat content like you're talking to a friend on Face Time." I liked that perspective. I grabbed my tripod, propped up my phone, and filmed an IG Story while I was cracking my eggs (making lunch). I downloaded the IG Story, and will post as a Reel later today or tomorrow. This is essentially my content strategy. A Creator shared an idea that I thought was cool. I implemented what she suggested. I'll...
7 days ago • 1 min read
I was chatting with my friend, fellow Creator, Audrey the other day... "For the last 20 months, I've been selling my 'pieces' of my puzzle" I told her. How to create offers → The Digital Product Challenge, then the Offer Wizard™ How to grow on Threads → Threads Unleashed How to sell on Threads → Threads Unleashed, Vol. 2 How to run ads → Piss Off Boss Playbook People bought them. Implemented them. Got results. Some got such good results they sent me egg nog (I wish!) I'd get asked... "Ok,...
8 days ago • 1 min read
I used to run my business like this... Monday: One offer Tuesday: Something different Wednesday: Another offer Thursday: I wouldn't promote anything, as I was giving my audience "a break" Friday: A new offer, and maybe the offer from Monday or Tuesday My audience felt like a midget at a urinal....Confused AF! They kinda, sort knew what I did, but no clue how I could help them. And my Stripe account reflected that. 100% my fault trying to do way too much. Then I went ALL IN on one offer -- a...
9 days ago • 1 min read
This post popped up in my Facebook memories this afternoon. I wrote it 3 years ago today. It's too good not to share, and related to yesterday's email. Here she is.... Your business. Your rules. For years, I "colored inside the lines" and didn't speak my mind online. I worried about not looking professional. Or someone not liking me. Or upsetting someone. Or triggering someone. Fuck. That. Shit. Now, I purposely drop the f-bombs on the socials. I speak my mind. I don't hold back with my...
10 days ago • 1 min read
Here's a hard truth most don't want to hear... Your people don't need more information. If they can Google it, or Chat GPT it, it's probably not a good piece of content to share. If information alone was all we needed, we'd all be millionaires, walking around with six pack abs, and a different color Porsche for each day of the week. That ain't how the game works, though. What your audience craves is stuff not found on Google/Chat GPT: Your story Your insights Your opinions Your struggles Your...
11 days ago • 1 min read