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I can't keep up (a good problem?)
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I launched Instagram ads on November 26th. I've generated 250+ sales from these ads. Which is great, and I'm thankful for that, but... One of the downsides (that no one talks about) of selling low-priced digital products/PDFs is the increase in customer support. Since you're playing a volume game, that's to be expected. I'm a one Dad brand, so I do everything myself. I spend 1-1.5 hours per day answering emails and/or DMs. That's too much time, as I want more Dad time with my 9 & 11 year old. So, I decided to scale back my ads (from spending $300/day to about $200/day), until I get a better system in place for customer support. A good problem to have, sure. I decided to hire my sister to help me out. I could easily outsource this overseas for $5/hour, but one of the reasons I got into business.... To help the people closest to me. It's easy to forget why we started an online business. 2 of my biggest reasons:
Let this be your reminder... Don't forget WHY you're doing what you're doing. Use your WHY as a "North Star" and make decisions based off that. I'm not looking to build the biggest business with a big team. I want something lean, profitable, and takes 3 hours/day to run with assistance from one other person. Nothing fancy 'round here. YOU GOT THIS In your corner, When you're ready, here are a few ways I can help you…
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
This morning, I got a DM from someone with 140,000 Instagram followers. Her question? "What's your secret to success?" I stared at the message. Blinked twice. Took a bite of my eggs (I eat 10 eggs/day, in case you're new 'round here), then replied: "I'm a stubborn MFer" Here's the exchange: That's it. That's the "secret". I’ve failed more times than I can count. I've had launches that flopped (that hurt my pride & ego!) Burned cash on ads that didn’t convert. Spent months posting Reels that...
I finally made good on a promise I made 6 months ago. We took the kids go-karting last night! Something I said we'd do late last summer (once the weather cooled off) They were ecstatic! I was nervous. This was their 1st time. Here's the thing... They were naturals out there on the track! Especially our daughter, who blew past every expectation I had. She was weaving in and out, hugging the turns, and was calm as a cucumber. I unfairly underestimated her. She wasn't just good. She was 10x...
Yesterday sucked. I'd rather dig my eyeballs out with plastic spoons. My website was down for 3/4 of the day yesterday. I lost $84.63 because my ads were going to a broken site. Luckily, someone brought it to my attention yesterday evening. I panicked. I spent hours last night troubleshooting it (read: frantic Googling), and finally crashed in bed at 1:38 am. The good news? It's fixed now. I woke up to $178 in sales. And an email from a lady named Sarah. She joined the Digital Product...