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Why I’ll never be an Alex Stan (and why that’s a good thing)
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You may have heard... Alex Hornozi broke the Guinness World Record for book sales in a single day. Pretty damn impressive. I ain’t an Alex Stan. I don’t want the business he has. I sure as hell don’t want the life he has. And honestly? I don’t agree with a lot of what he teaches. But I still respect the guy. And I’m constantly learning from him. Here's the thing... You don’t need to copy someone’s entire playbook to learn from them. You can admire someone’s discipline…while rejecting their lifestyle. You can use someone’s tactics…without stealing their identity. The trap most fall into? They try to become the guru. Some just flat out copy everything they do, as they think if they replicate what they're doing, they'll get the same results. Me? I'm the Dad who sells "silly" PDFs in Vegas. I'd rather coach my son's soccer team (knowing little about soccer) than speaking on stage in front of 1,000s. Or traveling every other week to events. That's the beauty of entrepreneurship: You get to decide your version of success. Mine looks like this:
No Guinness Records needed. You don't need to be the next Hormozi. You just need to be the 1st YOU. YOU GOT THIS 🙌 In your corner,
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I've been yapping this on Threads the last few days. I made this post this morning: The "Make More Offers" thing took awhile to "stick". Here's another example... I started talking about the “3 Hour Creator” identity back in May. People were confused at first...WTF?!?! But I kept yapping about it. I didn't let the low engagement bother me. Funny enough, it wasn't my first idea. I started with "Simple Creator". Didn't like it. Then I tested out "Chillaxed Creator". That wasn't it, either. "3...
It doesn't matter. The more I play the game... The more I realize how much things don't matter. I launched Threads OS™ today. I planned to launch it at 11:00 am. Well, I got in my head about dumb shit. I overanalyzed the sales page for far too long. Tweaking the copy. Deleting. Editing. Created a nice looking Canva graphic (I bought a template on Etsy, as I shouldn't be in Canva). The graphic looked good, but I felt it didn't look good enough. Back to writing out the sales page. Multiple...
A new Costco opened in Vegas on Thursday. It's 3.3 miles from the house. I is excited, because I can buy a garbage can size of Cinnamon Toast Crunch. Anywhoo... Costco pulls in a $460.000 per minute. And their "secret" isn't 47 different flavors of Ranch dressing. or 28 different brands of olive oil. It's the exact opposite. Next time you go through Costco, pay attention to this. Here's what you'll notice... They have 1-2 options on Ranch dressing 1-2 options of olive oil. 1-2 options of dog...