I've been yapping this on Threads the last few days. I made this post this morning: The "Make More Offers" thing took awhile to "stick". Here's another example... I started talking about the “3 Hour Creator” identity back in May. People were confused at first...WTF?!?! But I kept yapping about it. I didn't let the low engagement bother me. Funny enough, it wasn't my first idea. I started with "Simple Creator". Didn't like it. Then I tested out "Chillaxed Creator". That wasn't it, either. "3 Hour Creator" was my 3rd choice. Something interesting in July started happening... "I want to be a 3 Hour Creator" one guy commented. I had a few other compliments on it. That's when I knew... Repetition builds reputation. Don't quit on your message too early...it needs time (and repetition) to stick. I'm going deeper on this topic on next Tuesday's workshop inside Threads OS™ This Thursday's workshop is titled: Offer OS™ - Craft a “take my money” offer so clear and compelling, people ask where to pay. (Thursday, August 28th, 5:00 pm PST) *A student of mine sold almost 60 copies in her 1st week... I worked on the slides all afternoon. You're gonna walk away with the money making skill of creating "Take My Money" offers. See you on the inside, Reader YOU GOT THIS 🙌 In your corner, P.S. I launched Threads OS™ yesterday. A 3 day live workshop where you’ll discover how to create a kickass, “take my money” offer, how to create "wallet opening" content, and use email to half your social media hustle (while bringing in more sales). |
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It doesn't matter. The more I play the game... The more I realize how much things don't matter. I launched Threads OS™ today. I planned to launch it at 11:00 am. Well, I got in my head about dumb shit. I overanalyzed the sales page for far too long. Tweaking the copy. Deleting. Editing. Created a nice looking Canva graphic (I bought a template on Etsy, as I shouldn't be in Canva). The graphic looked good, but I felt it didn't look good enough. Back to writing out the sales page. Multiple...
A new Costco opened in Vegas on Thursday. It's 3.3 miles from the house. I is excited, because I can buy a garbage can size of Cinnamon Toast Crunch. Anywhoo... Costco pulls in a $460.000 per minute. And their "secret" isn't 47 different flavors of Ranch dressing. or 28 different brands of olive oil. It's the exact opposite. Next time you go through Costco, pay attention to this. Here's what you'll notice... They have 1-2 options on Ranch dressing 1-2 options of olive oil. 1-2 options of dog...
I got tagged in a post on Threads this morning. He wanted my feedback. I didn't hold back. He had 15 options in his store. He should look to Apple for advice. Let me explain... Apple is the biggest company in the world. Here's the wild part... They do it by selling fewer things, not more. Sure, they got some extras floating around, but the lion's share of their $297 billions in 2024? Phones Tablets Watches Earbuds Computers That's it. Their secret sauce? Less decisions leads to more dollars....