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Adam Dukes

Costco’s secret weapon (and how it makes them $460k/min)

Published 6 days ago • 1 min read

A new Costco opened in Vegas on Thursday.

It's 3.3 miles from the house.

I is excited, because I can buy a garbage can size of Cinnamon Toast Crunch.

Anywhoo...

Costco pulls in a $460.000 per minute.

And their "secret" isn't 47 different flavors of Ranch dressing. or 28 different brands of olive oil.

It's the exact opposite.

Next time you go through Costco, pay attention to this.

Here's what you'll notice...

  • They have 1-2 options on Ranch dressing
  • 1-2 options of olive oil.
  • 1-2 options of dog food.

You get the idea.

Give your potential LESS options, and watch them make a FASTER decision.

Which means more green stuff in your piggybanks.

Give people too many choices, and they freeze like endlessly scrolling Netflix looking for something to watch.

If you're not getting the Stripe notifications you desire...

Odds are you're giving yourself (and your customers) way too many choices.

Human beings hate making decisions. It's human nature.

Analysis paralysis kills momentum.

Keep your biz Costco-level simple.

Remember...they make $460,000 per minute, so might be smart to model them.

YOU GOT THIS 🙌

In your corner,
Adam

When you're ready, here are a couple of ways I can help you…

  • I Earn $540.15/day Selling "Silly" PDFs (steal my 5 step framework). Check out my latest YouTube video here​​​
  • The Piss Off Boss Playbook: How I’m generating 10-15 customers/day with “dead simple” ads. Grab the Playbook​
  • Digital Product Challenge: Build & sell your first digital product in 5 days. One simple system, and one loud guy (me) becoming your FIRST paying customer. ​Take the Challenge​
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