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Why “different” beats “better” every time
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I've been cooking up something called Threads OS™ Click this link to sign up for the waitlist -- no need to opt in, you'll automatically be added to the waitlist. Creating a kick ass offer isn't about being "better". It's about being "different". Here's why... Most of the Threads courses share the same recipe...
That does work, but it's not the most effective strategy. I use Threads (this is how I use all social) to build my email list. Then I sell through email. Yes, there is an extra step involved. But it's more profitable and sustainable. Not only that.... When done right, you can half your hustle time when you use email (that alone is worth it for most) Email should be your most profitable channel when building a personal brand. I get it... Email is old, and boring. It's not flashy and s3xy like AI. But it's tried and true. That’s what makes Threads OS™ different from the other courses out there including Threads Unleashed. And that's the "secret" to creating a kick ass offer. Don't obsess over creating the "best" course on XYZ. Focus on how you can make it drastically different. That difference is what people notice. It's what they remember. It's what they pay for. YOU GOT THIS 🙌 In your corner,
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I've been yapping this on Threads the last few days. I made this post this morning: The "Make More Offers" thing took awhile to "stick". Here's another example... I started talking about the “3 Hour Creator” identity back in May. People were confused at first...WTF?!?! But I kept yapping about it. I didn't let the low engagement bother me. Funny enough, it wasn't my first idea. I started with "Simple Creator". Didn't like it. Then I tested out "Chillaxed Creator". That wasn't it, either. "3...
It doesn't matter. The more I play the game... The more I realize how much things don't matter. I launched Threads OS™ today. I planned to launch it at 11:00 am. Well, I got in my head about dumb shit. I overanalyzed the sales page for far too long. Tweaking the copy. Deleting. Editing. Created a nice looking Canva graphic (I bought a template on Etsy, as I shouldn't be in Canva). The graphic looked good, but I felt it didn't look good enough. Back to writing out the sales page. Multiple...
A new Costco opened in Vegas on Thursday. It's 3.3 miles from the house. I is excited, because I can buy a garbage can size of Cinnamon Toast Crunch. Anywhoo... Costco pulls in a $460.000 per minute. And their "secret" isn't 47 different flavors of Ranch dressing. or 28 different brands of olive oil. It's the exact opposite. Next time you go through Costco, pay attention to this. Here's what you'll notice... They have 1-2 options on Ranch dressing 1-2 options of olive oil. 1-2 options of dog...