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This is why nobody knew what I sold
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I used to run my business like this... Monday: One offer Tuesday: Something different Wednesday: Another offer Thursday: I wouldn't promote anything, as I was giving my audience "a break" Friday: A new offer, and maybe the offer from Monday or Tuesday My audience felt like a midget at a urinal....Confused AF! They kinda, sort knew what I did, but no clue how I could help them. And my Stripe account reflected that. 100% my fault trying to do way too much. Then I went ALL IN on one offer -- a $17 PDF. I sold it every damn day. Multiple times per day. Over email, on Threads & IG, and in the DMs (when peeps asked). No link tree with 37 different options. I didn't even have a lead magnet. The link in my bio was to the checkout page (not even a sales page). $5,909 in the first 7 days. $14,325 in the first month. People started tagging me in posts. In fact, I get tagged 1-2x a day still on Threads. Here's a tag from this weekend... My audience started doing my marketing for me. I got invited on podcasts, and to teach in paid communities. I haven't driven Uber since going all in on one offer. Here's how I look at it now... Your offer = The sun Your content = The planets 80% of your content should orbit your offer. Point back to it. Reinforce it. The other 20%? Your thoughts, your beliefs, your opinions. The stuff that makes you… you. People buy WHO you are over WHAT you sell. If you want help simplifying your offers and getting clear on what the hell to sell (without 32nd guessing yourself)... YOU GOT THIS 🙌 In your corner, |
Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I started writing the 3 Hour Creator in July. Spent 3-4 weeks on it. Never finished it (I'm a starter, not a finisher...can anyone relate?!) Revisited the idea in November. Wrote 5 variations. Wrote 5 different variations. Some are only a dozen pages. Some are full guides. None felt quite right. I had the idea to turn it into a Lovable app around Thanksgiving. Worked on that all December. Launched earlier this month. Got good feedback from some. Some needed more clarification/context on...
A creator I respect DM'd me earlier this afternoon. This guy made a million last year selling digital products. He doesn't sell anything priced over $47, which is impressive AF. All organic, too. Just simple offers that solve real problems. Here's the part of the DM that hit differently... He said he loves "how I carry myself." Not my funnel or tips & tricks. How I carry myself. That felt really good to read. Because most creators are trying to be someone else. Copying the viral videos, or...
I slid in her DMs last night... Do you ever run ads? If not, you should since you get great engagement on your stuff She said she's boosted a few posts in the past. She's a friend of mine who does well on Instagram (great engagement and sales). I suggested she set up a few custom audiences. Custom audience = An ad targeting option that lets you find your existing audiences (website visits, social media following/engagers, viewed videos, etc) This is what I suggested: Create an audience for...