Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I slid in her DMs last night...
|
I slid in her DMs last night... Do you ever run ads? If not, you should since you get great engagement on your stuff She said she's boosted a few posts in the past. She's a friend of mine who does well on Instagram (great engagement and sales). I suggested she set up a few custom audiences. Custom audience = An ad targeting option that lets you find your existing audiences (website visits, social media following/engagers, viewed videos, etc) This is what I suggested:
I then suggested running 3 ads (testimonials for that specific offer), even at $3/day for each ad ($9/day, in total). And run a couple of ads (to that same audience) with talking head style videos and/or text on the screen answering common objections people have around that offer. These people visited the offer in the last 2 weeks, so a very warm audience. She could start with $15ish per day (increase it over time, once you find the winning ad) I believe the offer is $97. It wouldn't take too long to for her to start getting at least 1 additional sale/day with this strategy. If you're doing organic marketing, and getting 100+ visits to your site/store per month... I wouldn't go to sleep tonight until I set up a simple retargeting ad. Even at $2-$3 a day to a warm audience (people who've visited your site/store/engaged with your content). Just let it run in the background. The top of mind awareness is worth it alone. You will make sales (it might not be on day 1, but eventually sales will increase) I have 3 talking head Reels (1 with my story, 1 with my plan & 1 with heaps of social proof) running non-stop. I spend $3/day, on each video. It's only shown to people who've visited my site in the last 14 days. No call to action. This is purely for branding, and staying top of mind. Yet, people will still click the link in my bio and buy from these ads. I know ads can seem daunting and overwhelming, I get it. YouTube how to set up the pixel (now call Dataset) on your site/store. Create a handful of custom audiences. Run a couple (at least one) ad(s). That is NOT that difficult to do. But here's the thing... None of this matters if you don't have a clear offer. I see people running ads to confusing offers, vague landing pages, or 37 different products (WHY?!?!). That's like opening a restaurant with 400 menu items. Nobody knows what to order. The Offer Wizard™ solves this in 10 minutes. It helps you create ONE clear offer ($5-$97) that people understand immediately. YOU GOT THIS In your corner, |
Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I started writing the 3 Hour Creator in July. Spent 3-4 weeks on it. Never finished it (I'm a starter, not a finisher...can anyone relate?!) Revisited the idea in November. Wrote 5 variations. Wrote 5 different variations. Some are only a dozen pages. Some are full guides. None felt quite right. I had the idea to turn it into a Lovable app around Thanksgiving. Worked on that all December. Launched earlier this month. Got good feedback from some. Some needed more clarification/context on...
A creator I respect DM'd me earlier this afternoon. This guy made a million last year selling digital products. He doesn't sell anything priced over $47, which is impressive AF. All organic, too. Just simple offers that solve real problems. Here's the part of the DM that hit differently... He said he loves "how I carry myself." Not my funnel or tips & tricks. How I carry myself. That felt really good to read. Because most creators are trying to be someone else. Copying the viral videos, or...
I made a joke on Threads earlier this week... I bet I could double my income if I hired DM setters, closers, and close people on $5K packages. Hell, I know people doing 7-figures with that exact model. But here's the thing... I have zero desire for that kinda business. Not because sales calls don't work. I'm 44, and a Solo Dad of two. No, thanks. I build my YOUniverse around one simple rule: I only do things I actually want to do. No sales calls. No setters or closers. I'd rather earn $100k...