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This post popped up in my Facebook memories this afternoon. I wrote it 3 years ago today. It's too good not to share, and related to yesterday's email. Here she is.... Your business. Your rules. For years, I "colored inside the lines" and didn't speak my mind online. I worried about not looking professional. Or someone not liking me. Or upsetting someone. Or triggering someone. Fuck. That. Shit. Now, I purposely drop the f-bombs on the socials. I speak my mind. I don't hold back with my beliefs around business. I do shit my way. You should adopt this mindset, too. You'll be as happy as a fat kid at an all-you-can-eat ice cream buffet. How to do this...
You eliminate your competition when you share your unfiltered self. There's 8 BILLION people in the world. You only need one hundred of them to give you money. /End Facebook post. Social media is being bombarded with AI slop over the last few months. Creating content based off those 7 things above is how you stand out like a turd in a punch bowl going forward. Quit coloring inside the lines. There are no "rules" in business. You create them. But here's the problem... Most people can't see their own story's value. You think your transformation is "normal." You think everyone's been through what you've been through (WRONG!). You think your mess isn't interesting enough to build a business around (also WRONG) I was driving Uber at 2 AM in Vegas 2 years ago. I thought that story was embarrassing. Something to hide. I was ashamed of it. Turns out? That's the exact story that's made me multiple six figures. The thing you're ashamed of? That's your competitive moat. The struggle you survived? That's your credibility. The transformation you lived? That could be your offer (entire business). So I built something to help you see it. The Story Wizard™ (free custom GPT). It interviews you to discover the transformation story you've lived that could fund your dream life. Takes about 10 minutes. Just questions that make you go "oh shit, I never thought about it that way!!" You might walk away with a story you didn't know you had. A story that makes all that generic AI content look like the slop it is. Your story is your strategy. When you're ready to find yours → Access the Story Wizard™ here Any feedback you have on it...I'd greatly appreciate it. YOU GOT THIS 🙌 In your corner, |
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I started writing the 3 Hour Creator in July. Spent 3-4 weeks on it. Never finished it (I'm a starter, not a finisher...can anyone relate?!) Revisited the idea in November. Wrote 5 variations. Wrote 5 different variations. Some are only a dozen pages. Some are full guides. None felt quite right. I had the idea to turn it into a Lovable app around Thanksgiving. Worked on that all December. Launched earlier this month. Got good feedback from some. Some needed more clarification/context on...
A creator I respect DM'd me earlier this afternoon. This guy made a million last year selling digital products. He doesn't sell anything priced over $47, which is impressive AF. All organic, too. Just simple offers that solve real problems. Here's the part of the DM that hit differently... He said he loves "how I carry myself." Not my funnel or tips & tricks. How I carry myself. That felt really good to read. Because most creators are trying to be someone else. Copying the viral videos, or...
I slid in her DMs last night... Do you ever run ads? If not, you should since you get great engagement on your stuff She said she's boosted a few posts in the past. She's a friend of mine who does well on Instagram (great engagement and sales). I suggested she set up a few custom audiences. Custom audience = An ad targeting option that lets you find your existing audiences (website visits, social media following/engagers, viewed videos, etc) This is what I suggested: Create an audience for...