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🍏 Apple’s $297B secret (it’s not what you think)
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I got tagged in a post on Threads this morning. He wanted my feedback. I didn't hold back. He had 15 options in his store. He should look to Apple for advice. Let me explain... Apple is the biggest company in the world. Here's the wild part... They do it by selling fewer things, not more. Sure, they got some extras floating around, but the lion's share of their $297 billions in 2024?
That's it. Their secret sauce? Less decisions leads to more dollars. If you've ever been in an Apple store, you're not standing their like a deer in headlights comparing the 70-11 choices. there are a couple of iMacs, and a couple of MacBooks, and that's it. Simple. Clean. All designed for you to whip out your debit card. Yet, most Creators online have a Stan store that looks like a Walmart bargain bin with dozens of choices. Meanwhile, most of the successful businesses around the world do the exact opposite. Drowning your potential customers in options is NOT doing them (of your bank account) any favors. It leaves them thinking...
No wonder this industry has a less than a 5% success rate. Too many choices leads to no decision. STOP offering more. START offering less. YOU GOT THIS 🙌 In your corner, P.S. Notice how I have 3 links below? The first link is to a YouTube video, and the other 2 are to my paid offers.
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I've been yapping this on Threads the last few days. I made this post this morning: The "Make More Offers" thing took awhile to "stick". Here's another example... I started talking about the “3 Hour Creator” identity back in May. People were confused at first...WTF?!?! But I kept yapping about it. I didn't let the low engagement bother me. Funny enough, it wasn't my first idea. I started with "Simple Creator". Didn't like it. Then I tested out "Chillaxed Creator". That wasn't it, either. "3...
It doesn't matter. The more I play the game... The more I realize how much things don't matter. I launched Threads OS™ today. I planned to launch it at 11:00 am. Well, I got in my head about dumb shit. I overanalyzed the sales page for far too long. Tweaking the copy. Deleting. Editing. Created a nice looking Canva graphic (I bought a template on Etsy, as I shouldn't be in Canva). The graphic looked good, but I felt it didn't look good enough. Back to writing out the sales page. Multiple...
A new Costco opened in Vegas on Thursday. It's 3.3 miles from the house. I is excited, because I can buy a garbage can size of Cinnamon Toast Crunch. Anywhoo... Costco pulls in a $460.000 per minute. And their "secret" isn't 47 different flavors of Ranch dressing. or 28 different brands of olive oil. It's the exact opposite. Next time you go through Costco, pay attention to this. Here's what you'll notice... They have 1-2 options on Ranch dressing 1-2 options of olive oil. 1-2 options of dog...