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She charged $0 before she charged $3,000
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I saw a post on Threads last night. From a lady who's built a $2 million dollar brand. She shared how much work it takes. She shared how she started... Giving free sessions for months on end. And no, not discovery calls. Full 60 min sessions until I worked up the courage to charge $75/hour. Then $100. Then $250. Then $3,000 for 3 months. Then did a ton live launches. Multiple times a month. Challenges. Webinars. Mini minds. 5 day immersive trainings. You name it. Done it. This is what it takes. It ain't s3xy, but this post of hers is worth more than some of the $1,000 courses I've bought. Here's what all those free 60 minute sessions were doing.... Creating demand. Online business is just supply & demand, a universal law. If you're not generating the sales you desire... Your audience isn't demanding what you're supplying. You don't have a supply problem. You have a demand problem. Here's how you fix it:
It ain't s3xy. When I jumped on Threads, that was never my strategy, or plan. it just kinda happened. 3 weeks of answering 100s of questions led to $14,305 in the first 31 days after launching Threads Unleashed. The last day I drove Uber was June 30th. I launched Threads Unleashed the following day (July 1st). I built up so much demand that I had 100+ people buy Threads Unleashed and I hadn't written a single word! It was a presale for $10. The level of entitlement most have online is disgusting. Bitching & whining "it ain't working" after 3 weeks. It's gonna take 10x longer than what the Greedy Gurus sell you, maybe more. Jump on 50 free strategy session calls and tell me your life doesn't forever change. Commit to doing 100 livestreams and watch how fast you have people beating down your door to give you money. This takes WORK. I ain't gonna sugarcoat it. Do some get lucky? Sure. Good looks and charisma are cheat codes to building a personal brand. Some are blessed with one or both, but for people like me, it takes work. YOU GOT THIS 🙌 In your corner, When you're ready, here are a couple of ways I can help you…
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I got this message from a client this morning... "Btw, 8 sales today! $213 made 🚀" I built him a custom GPT as a front end offer, and another custom GPT for his order bump. He flipped ads on last week for the first time. 7 days in, and getting customers coming in while he's drooling on his pillow. He's got a platform that he sells, so we're feeding these customers into his software. Running ads isn't about profiting much on the thing you sell in the ad. The real money is what comes after....
Saturday was FUGLY. We lost our flag football game 28-2 (interceptions are worth 1 point each) It's been a rough season. The score was bad, but what happened after the game was pouring salt into the wound. I got approached by one of the kid's parents. They weren’t thrilled about their son’s playing time. Now here’s the kicker… We only had SIX kids show up. 5 are on the field at a time, so everyone played a lot. In fact, their son was standing alone in the endzone when the quarterback heaved...
Yesterday morning… I rolled over, grabbed my phone, and squinted at the screen like a caveman discovering fire. $247. At 4:14 AM. Now, let’s be clear… I was NOT awake at that time. I was drooling on my pillow likely dreaming of being at an all-you-can-eat cheeseburger buffet. Meanwhile... Someone on my email list whipped out their debit card. Here's the thing... I looked up her email in my system. She joined my email list in March 2025 (13 months ago). She became a customer last June when she...