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a parent cornered me after the game
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Saturday was FUGLY. We lost our flag football game 28-2 (interceptions are worth 1 point each) It's been a rough season. The score was bad, but what happened after the game was pouring salt into the wound. I got approached by one of the kid's parents. They weren’t thrilled about their son’s playing time. Now here’s the kicker… We only had SIX kids show up. 5 are on the field at a time, so everyone played a lot. In fact, their son was standing alone in the endzone when the quarterback heaved him a pass, and he dropped it. It could have been our lone touchdown of the game. I get where they're coming from. When it's your kid, logic tends to go out the window. You want to see them on the field playing, contributing, having fun. I told them I'd get him more playing time next weekend. I, of course, 32nd guessed myself on the drive home. “Should I have said this?” Classic Monday Morning Quarterback, on a Saturday afternoon. This is EXACTLY what people do in business. They show up, out themselves out there, launch an offer, etc. And the second they get feedback (which many take as criticism), they spiral. Question everything they're doing. They start playing not to lose (instead of playing to win). Next thing you know...they're sitting on the sidelines of life. Here's what's not talked about enough... You're gonna get questioned (many times, from the people closest to you). You're gonna get second guessed. You will be doubted by family, friends and strangers online. You'll often times feel like you're doing things wrong. It doesn't matter if your coaching your son's football team or building your personal brand.... That is all part of the deal. This is what you signed up for. You can't avoid it. The goal is to keep going, no matter what anyone else says, or does. Run the next play. Send the email. Make the next offer. Increase your prices to an amount that scares you. Because winners aren't perfect, they're just to stubborn to quit when it gets hard/uncomfortable. YOU GOT THIS 🙌 In your corner, When you're ready, here are a couple of ways I can help you…
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I got this message from a client this morning... "Btw, 8 sales today! $213 made 🚀" I built him a custom GPT as a front end offer, and another custom GPT for his order bump. He flipped ads on last week for the first time. 7 days in, and getting customers coming in while he's drooling on his pillow. He's got a platform that he sells, so we're feeding these customers into his software. Running ads isn't about profiting much on the thing you sell in the ad. The real money is what comes after....
Yesterday morning… I rolled over, grabbed my phone, and squinted at the screen like a caveman discovering fire. $247. At 4:14 AM. Now, let’s be clear… I was NOT awake at that time. I was drooling on my pillow likely dreaming of being at an all-you-can-eat cheeseburger buffet. Meanwhile... Someone on my email list whipped out their debit card. Here's the thing... I looked up her email in my system. She joined my email list in March 2025 (13 months ago). She became a customer last June when she...
I saw a post on Threads last night. From a lady who's built a $2 million dollar brand. She shared how much work it takes. She shared how she started... Giving free sessions for months on end. And no, not discovery calls. Full 60 min sessions until I worked up the courage to charge $75/hour. Then $100. Then $250. Then $3,000 for 3 months. Then did a ton live launches. Multiple times a month. Challenges. Webinars. Mini minds. 5 day immersive trainings. You name it. Done it. This is what it...