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Adam Dukes

👉 People don’t buy your product (they buy THIS instead)

Published 8 days ago • 1 min read

Here's a "hack" that'll stuff your piggybbanks with more of the green stuff:

People don't buy your product.

They buy:

  • Relief (from that nagging, painful problem - What I sell with the Piss Off Boss Playbook)
  • Recognition
  • Momentum (this is what I sell with the Digital Product Challenge)
  • Confidence (Knowing they can do it -- Also, what I sell with the Challenge)
  • Status (this works really well with men). Apple sells status

Nobody wakes up in the morning and says to themself..."I need a PDF today!!!!"

They wake up thinking..."I cannot go another night tossing and turning all night because of my back!!!!"

Yet, most Creators I see online (super common on Threads) play the "my product is better than theirs". That's a race with no finish line.

Better is boring.

Different wins.

That's why I package up my offers in a way that gives people the FEELING they're chasing, whether it's content burnout, confidence they can finally launch their own thing, or the status of finally becoming a paid creator.

Nail that?

Selling no longer feels like begging, it feels more like helping.

How does your offer make them FEEL?

Sell THAT!

YOU GOT THIS 🙌

In your corner,
Adam

When you're ready, here are a couple of ways I can help you…

  • I Earn $540.15/day Selling "Silly" PDFs (steal my 5 step framework). Check out my latest YouTube video here​​​
  • The Piss Off Boss Playbook: How I’m generating 10-15 customers/day with “dead simple” ads. Grab the Playbook​
  • Digital Product Challenge: Build & sell your first digital product in 5 days. One simple system, and one loud guy (me) becoming your FIRST paying customer. ​Take the Challenge​
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Adam Dukes

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