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I got outplayed in the school drop off line
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Today is “Take Your Kid to Work Day.” Or as I like to call it… “Light Your Productivity On Fire Day & Pray You Can Get One Thing Done Day” My daughter had a test this morning, so she went to school. My son? he dropped 70-11 hints last night and this morning about it. I did the responsible thing and put the ball in his court. He chose school. Then on the drive to school I asked him one last time. He chose home. I've been trying to work in my spare bedroom, while he watches some TV. Feeling like a shitbag working, as the Dad guilt is strong when they stay home from school (for whatever reason). "I should find somethnig for the 2 of us to do..." "I should be more present...." "I should try to include him in some of the stuff I'm doing..." It's a delicate balance. Us parents are trying to build something while being there for the people we're building it for. This week’s been a bit of a dumpster fire. I've been running around town car shopping for the last 2 days. Today was a curveball. Here’s the lesson I keep coming back to… Life doesn’t care about your perfectly planned work schedule. Kids get sick. They change their mind on the way TO school. Car shopping eats 2 days of your life. Shit happens. If your business only works when everything goes perfectly… You is in big trouble, because nothing in the history of ever, goes as planned. You need a simple system to run when things don't go as planned. I stick to the daily rhythm of...
These are the daily non-negoitables. Sometimes I finish by 10 am. Sometimes I finish at 10 pm. Life lifes for us all. But the simple stuff? That’s what keeps things moving. I’m gonna leave my desk and go play pass with him in the street. It’s 75° and sunny here in Vegas… And we’re about 37 seconds away from 110° 🥵 Gotta take these moments when you can. YOU GOT THIS 🙌 In your corner, When you're ready, here are a couple of ways I can help you…
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I got this message from a client this morning... "Btw, 8 sales today! $213 made 🚀" I built him a custom GPT as a front end offer, and another custom GPT for his order bump. He flipped ads on last week for the first time. 7 days in, and getting customers coming in while he's drooling on his pillow. He's got a platform that he sells, so we're feeding these customers into his software. Running ads isn't about profiting much on the thing you sell in the ad. The real money is what comes after....
Saturday was FUGLY. We lost our flag football game 28-2 (interceptions are worth 1 point each) It's been a rough season. The score was bad, but what happened after the game was pouring salt into the wound. I got approached by one of the kid's parents. They weren’t thrilled about their son’s playing time. Now here’s the kicker… We only had SIX kids show up. 5 are on the field at a time, so everyone played a lot. In fact, their son was standing alone in the endzone when the quarterback heaved...
Yesterday morning… I rolled over, grabbed my phone, and squinted at the screen like a caveman discovering fire. $247. At 4:14 AM. Now, let’s be clear… I was NOT awake at that time. I was drooling on my pillow likely dreaming of being at an all-you-can-eat cheeseburger buffet. Meanwhile... Someone on my email list whipped out their debit card. Here's the thing... I looked up her email in my system. She joined my email list in March 2025 (13 months ago). She became a customer last June when she...