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Google can’t give them this
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Here's a hard truth most don't want to hear... Your people don't need more information. If they can Google it, or Chat GPT it, it's probably not a good piece of content to share. If information alone was all we needed, we'd all be millionaires, walking around with six pack abs, and a different color Porsche for each day of the week. That ain't how the game works, though. What your audience craves is stuff not found on Google/Chat GPT:
They want your LIVED WISDOM Here's some good story based prompts to get the juices in your head flowing... Here's what I tried.... Here's what DID work... Here's what did NOT work... Here's why I pivoted.... Here's what surprised me.... Here's what I'd do differently next time... Now, this stuff might not go viral. It might not get all the likes and comments (You cannot pay your mortgage with vanity metrics) But this is the content that builds trust. This is the content that makes people feel seen. Heard. Understood. This is the content where they feel they're not alone. You have experiences that could save someone time, money, stress, anxiety, shame, guilt, embarrassment, frustration, fear & frequent trips to the liquor store. That's what your people want. Give them more of THAT, Reader. YOU GOT THIS 🙌 In your corner, |
Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I started writing the 3 Hour Creator in July. Spent 3-4 weeks on it. Never finished it (I'm a starter, not a finisher...can anyone relate?!) Revisited the idea in November. Wrote 5 variations. Wrote 5 different variations. Some are only a dozen pages. Some are full guides. None felt quite right. I had the idea to turn it into a Lovable app around Thanksgiving. Worked on that all December. Launched earlier this month. Got good feedback from some. Some needed more clarification/context on...
A creator I respect DM'd me earlier this afternoon. This guy made a million last year selling digital products. He doesn't sell anything priced over $47, which is impressive AF. All organic, too. Just simple offers that solve real problems. Here's the part of the DM that hit differently... He said he loves "how I carry myself." Not my funnel or tips & tricks. How I carry myself. That felt really good to read. Because most creators are trying to be someone else. Copying the viral videos, or...
I slid in her DMs last night... Do you ever run ads? If not, you should since you get great engagement on your stuff She said she's boosted a few posts in the past. She's a friend of mine who does well on Instagram (great engagement and sales). I suggested she set up a few custom audiences. Custom audience = An ad targeting option that lets you find your existing audiences (website visits, social media following/engagers, viewed videos, etc) This is what I suggested: Create an audience for...