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10 sales with a broken funnel?
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I got this email yesterday: This is from a done-for-you client I'm working with. He pre-launched his First Sale Blueprint (a custom GPT I built for him). 78 people on the waiting list. 10 people grabbed it. 7 of those grabbed the order bump, which is a 70% take rate (I'm happy with a 30% conversion rate on my bump offers) His bump offer is a sales page custom GPT that I built as well. It's slick. He also shared that 1 person grabbed his $97 upsell. The funny thing? He told me the upsell page was broken for a few people, and said, "I assume there would've been 2-3 more orders on that". He then ended the email with this... That's it. I yap about this often... Your first order of business should be to validate an offer. Not lead magnets, funnels, tools, color palettes, brand kits, or the 70-11 things people focus on before they've sold a damn thing. My definition of a validated offer: 10 - 15 customers, and 1 - 5 testimonials. Once you have that, everything else gets heaps easier. You reach out to those customers. You get feedback. You make the offer better. You ask for testimonials. Those conversations are filled with gold you can mine for content and future offers. Now here's the thing most creators miss... Your offer = The sun Your content = The planets Roughly, 80% of your content should connect back to your offer in some way. Not pitching it every post, but related to the problem it solves, the transformation it creates, and the people it's for. The other 20%? That's your YOUniverse. Your unique opinions that make people pick a side. Your perspectives that couldn't have come from anyone else. The lingo only your audience understands (some of mine = Make More Offers, stuff your piggybanks with more of the green stuff, like folding a fitted bedsheet). The stories from your lived experiences that Chat GPT can't produce, and no competitor can steal. The Uber rides at 2 AM. The flag football games in the Vegas sun. The solo dad mornings before the kids wake up. The living with your parents at 44. The obsession with eggs, Reese peanut better cups, cheeseburgers, pizza and Keith Morrison from Dateline. That 20% is what builds connecting with YOUR people. That 20% makes your content feel like a world they belong to, not just a social feed. Start building your YOUniverse today. It's one of the best ways to stand out from all the AI slop being spilled all over social these days. YOU GOT THIS 🙌 In your corner, When you're ready, here are a couple of ways I can help you…
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I got this message from a client this morning... "Btw, 8 sales today! $213 made 🚀" I built him a custom GPT as a front end offer, and another custom GPT for his order bump. He flipped ads on last week for the first time. 7 days in, and getting customers coming in while he's drooling on his pillow. He's got a platform that he sells, so we're feeding these customers into his software. Running ads isn't about profiting much on the thing you sell in the ad. The real money is what comes after....
Saturday was FUGLY. We lost our flag football game 28-2 (interceptions are worth 1 point each) It's been a rough season. The score was bad, but what happened after the game was pouring salt into the wound. I got approached by one of the kid's parents. They weren’t thrilled about their son’s playing time. Now here’s the kicker… We only had SIX kids show up. 5 are on the field at a time, so everyone played a lot. In fact, their son was standing alone in the endzone when the quarterback heaved...
Yesterday morning… I rolled over, grabbed my phone, and squinted at the screen like a caveman discovering fire. $247. At 4:14 AM. Now, let’s be clear… I was NOT awake at that time. I was drooling on my pillow likely dreaming of being at an all-you-can-eat cheeseburger buffet. Meanwhile... Someone on my email list whipped out their debit card. Here's the thing... I looked up her email in my system. She joined my email list in March 2025 (13 months ago). She became a customer last June when she...