What 4,637 customers taught me about my own business


I exported all my sales data from the last 20ish months from Wordpress, Sam Cart, Thrive Cart, Systeme.IO and Stan.

(Don't platform hop like me)

I put it into Claude. And had Claude create a behemoth of a spreadsheet.

I then plugged that spreadsheet into a nice fancy dashboard that I created inside of Lovable (it looks so damn good). Had the idea at the gym yesterday and started prompting Claude between sets. As soon as I got home, I started building out the dashboard. I hired a guy to connect everything together, so my live sales data will be fed into the dashboard for real time updates.

I'm a data dork, so I like this kinda stuff.

On the dashboard, I'm tracking...

  • AOV month-to-month comparison
  • Percentage of people who upgrade from the Offer Wizard to the 3 Hour Creator to my DFY services.
  • Overall LTV (Lifetime value -- arguably the single most important metric in any business)
  • Repeat customers (and percentage)
  • Average days from 1st purchase to 2nd purchase (currently at 17.3 days)

Some interesting stats it pulled...

  • 4,637 customers
  • 1,757 repeat customers (40.2%)
  • 407 bought 3+ times

Claude said the average repeat customer purchase is 15-25%, so I'm doing pretty damn good at 40.2%.

The things AI can do are truly mind blowing.

I recommend you take your sales data from the last year and plug it into Claude/whatever tool you prefer.

Have it analyze the data for you.

It's going to give you an honest assessment with zero emotion attached.

We attach our emotions to numbers and things we do. We might justify something (I'm super guilty of this) because of our pride & ego. AI will give it to you straight via the numbers.

It reminds me of a Jay-Z verse...

Men life, women lie, numbers don't

Some of the numbers I saw stung.

Claude's insights (I asked it to be brutally honest with me on areas I can improve) were eye opening.

YOU GOT THIS 🙌

In your corner,
Adam

When you're ready, here are a couple of ways I can help you…

  • How I went from driving Uber at 2 AM to $200K+ in 18 months, and the 267-page playbook that shows you every step. Grab The 3 Hour Creator™
  • Offer Wizard™: The 10-minute AI tool that extracts the perfect offer from your head, even if you've been stuck for months. Snag it here

Adam Dukes

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