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Teeny tiny audience, first sale in 8 hours
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I launched ads for a client last Friday and I was nervous, shaking like a Polaroid picture. His audience: French-speaking parents in Quebec whose kids want to play hockey at a U.S. prep school. Teeny, tiny. I don't speak French. I just kiss that way. 😜 Eight hours after the ads went live, I get this text... Then this morning, another text... 6 sales since launching ads on Friday (ads were off this weekend, too), in a language I don't speak. That's the moment every creator chases. The first proof that someone out there needed exactly what you built. Here's what most creators get wrong though.... Validated does NOT mean viral. Validated means 10-15 sales, and 2-5 testimonials from strangers on the internet. That's it. That is the goal. And here's what nobody tells you. Everything becomes 238x easier once you have a validated offer. Content ideas, lead magnets, and emails that write themselves. You might validate your first offer. It might take 5 tries. It might take 17 tries. The key...don't let a "failed" offer slow you down. It's feedback, not failure. Launch, assess, adjust, repeat. This is the path, Reader YOU GOT THIS 🙌 In your corner, When you're ready, here are a couple of ways I can help you…
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I lost 56,500 followers last Thursday. My friend Audrey texted me yesterday about one of the biggest faceless creators online. She had 83,000 followers on IG, and did seven figures in the last couple of years. Her account got wiped out over the weekend. She DM'd me about it yesterday... She went on to tell me... "I’ve had so many people reach out to me with the same issue We can bitch and moan that it's not fair. Or we can be proactive about it. I'm choosing to be proactive. Here's what I've...
What a wild couple of days. It's weird...not being able to login to Facebook. Super weird. I like checking in to see how peeps from high school are doing. Browsing 1-2 of my favorite entrepreneur groups. Seeing updates from family members, and other friends. I'm so used to spending at least 25 minutes/day responding to comments on Threads. Or just when I want to share random thoughts I have, I have no place to share it. Or checking in with friends I've made on Threads. I've got heaps of...
The streak is over. With ym Threads, Instagram and personal Facebook personal profile being wiped from existence stings. The thing I'm most pissed about? My daily Threads posting streak has been broken. I took a screenshot of this inside Black Twist last night... For the last 743 consecutive days, I've posted on Threads. Until yesterday. I've been dethroned. I take pride in being a consistent MFer. 10k steps/day since April 9, 2024 (only missing 5 days) 100 pushups a day since May1, 2024. 251...