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She did a million dollars and lost it all Saturday
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I lost 56,500 followers last Thursday. My friend Audrey texted me yesterday about one of the biggest faceless creators online. She had 83,000 followers on IG, and did seven figures in the last couple of years. Her account got wiped out over the weekend. She DM'd me about it yesterday... She went on to tell me... "I’ve had so many people reach out to me with the same issue We can bitch and moan that it's not fair. Or we can be proactive about it. I'm choosing to be proactive. Here's what I've been doing since my account went down. My social will be mainly top of funnel (attention & awareness). Story based content about a lot of things (personal, biz, inspirational, controversial). Very little selling. I'll use email to nurture, build trust and sell. I now have one entry point into my eco-system: A free custom GPT I built last night. They get the tool, then a 5 part welcome email sequence and then get tagged for my daily emails. I email daily, which acts as a great filter. Many will unsubscribe in the first few weeks, that's fine. They were never gonna buy anyway. The ones who stick past those first few weeks? Those are my people. You don't need 83,000 followers to build something real. You need a list nobody can take from you. And frequent story based emails to deepen the relationship. These platforms have a bit too much control. You own and control your email list. YOU GOT THIS 🙌 In your corner, When you're ready, here are a couple of ways I can help you…
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Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
I started swimming 3 weeks ago in the pool in our neighborhood. I set out to swim 20 minutes that first day. HAHAHAHAHAHAAH Was I overconfident! The lifeguard nearly had to jump in the pool to rescue me. That is a WORKOUT! WOW!! The lap pool is 25 yards in length. I swim there and back, which takes about 1 minute. I rest for a minute. Ashton's been coming with me every day this week. He brings his buddy Caleb, too. Two kids racing each other up and down the lanes while I'm just trying not to...
I yap about two things often... Documenting your journey (the good AND the bad). And creating demand. Turns out those two things are peanut butter and jelly. I've been open about the struggles of getting 3 social media accounts (56,500+ followers) getting wiped out. I wrote an email yesterday about another creator who lost her 83,000 follower IG account last weekend. I then shared how my social media strategy has changed. An hour later, I got this reply... He wasn't replying to a pitch...
What a wild couple of days. It's weird...not being able to login to Facebook. Super weird. I like checking in to see how peeps from high school are doing. Browsing 1-2 of my favorite entrepreneur groups. Seeing updates from family members, and other friends. I'm so used to spending at least 25 minutes/day responding to comments on Threads. Or just when I want to share random thoughts I have, I have no place to share it. Or checking in with friends I've made on Threads. I've got heaps of...