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She was only 2 years late 😜
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I had a customer email me the other day. She grabbed my Digital Product Challenge in October 2024. Almost TWO years ago! For the newbies ‘round here… The Digital Product Challenge is a 5-day challenge to create & launch your own digital product. With a little twist… If you launch within the 5 days, I become your first paying customer! So far, I’ve helped 151 people launch their product. I’ve bought every single one. Anywhoo… She emailed me asking if she created & launched her product NOW… Would I still become her first customer? Even though she was just a tad outside the 5 day window 😂 My reply: Absolutely! I have my debit card in hand ready to become your first paying customer! Here’s why I’m sharing this… She could’ve said: “It’s been almost 2 years. I missed my chance.” She could’ve felt embarrassed. She could’ve chalked it up as another thing she bought and never followed through on. Instead… She emailed me. It never hurts to ask. Even she said, "I gotta shoot my shot" And now she’s gonna launch the damn thing! Your timeline doesn’t matter nearly as much as you think it does. Maybe you’ve been sitting on an idea for 3 months. 6 months. 18 months. Maybe you’ve got 17 ideas collecting dust in your Notes app. Maybe you’ve spent so damn long trying to pick the “perfect” idea that you haven’t launched ANYTHING (it's more common than you think). Maybe you keep telling yourself you’ll finally create that digital product “when things calm down.” Spoiler alert: Time ain't calming down anytime soon. Have you seen the gas prices?!?! Sometimes you just need a deadline, a simple plan & some dude in Las Vegas standing at the finish line waving his debit card around. That’s exactly what the Digital Product Challenge gives you. 5 days. One digital product. Created, launched and your 1st customer GUARANTEED. No one else on the planet offers anything like this. Take the Digital Product Challenge here Two years late beats never starting. Every. Damn. Time. YOU GOT THIS 🙌 In your corner, |
Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
A lady on Threads posted this yesterday: “I genuinely thought creating the digital product would be the hard part 😂 Turns out creating it is only half the job. Getting the right people to actually SEE it is a whole different skill 👀” So, I got noesy... Clicked on her storefront in her bio. Scrolled her store. And scrolled. And scrolled. My thumb got tired and needed a water break. She was selling... THIRTY. EIGHT. PRODUCTS. 38!!!! WTF?!?! This is why I’m always yapping about selling ONE...
A lady on Threads posted this... Just be consistent is some of the most useless advice in this industry. CONSISTENT WITH WHAT??? I shared my unsolicited thoughts on her question.... Consistent doesn't mean posting everyday. It means being consistent with your offer/messaging. Here's a simple content plan... List out 10 SPECIFIC problems your audience struggles with (that your offer solves) List out 10 specific desires your audience has (that your offer gets them). List out 2-5 “hills that you...
I’ve had some good conversations with peeps over email lately about my move to Lovable. The plan: Build my entire online ecosystem under ONE roof. Website, products, funnels, blog, course delivery. All of it. But there’s another reason I’m making the move... I want to start running ads again. I'm not crazy about running ads to a Stan store because lack of control. I ran ads last summer (2025). They didn’t do too hot. So I took this summer off. But fall? Fall is my favorite time to run ads. Q4...