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My son and his buddy are officially businessmen. Their business? Cleaning trash bins. Keep an eye out for them on Shark Tank 😜 They landed their first paying customer today. My son’s friend’s sister’s boyfriend hired them. A customer is a customer! Ashton fell asleep early tonight. I went in to give him a kiss, and noticed 3 sheets of notebook paper on his desk. It was their master plan He wrote down what they needed, what to charge, special bundle pricing, how many doors they were gonna knock, what time they'd work, brands of soap to get and a script for what to say to the people. I read over his notes while he snored away with a big ol' grin on my face. A proud Dad moment for sure. A little entrepreneur is in training. Here's what I really loved about it... They didn't spend 6 months trying to find the "perfect" busienss. They didn't watch 647 YouTube videos. They didn't stress about their logo or color palette. They most definitely didn't spend an absurd amount of time tweaking their Instagram bio. They found a problem people have, and have an offer to solve it. THEY MADE A DAMN OFFER TODAY!!! And someone paid them $10! We adults have a wonderful talent for making this shit 37x harder than it needs to be. If you've got 17 ideas bouncing around your head and can't figure out what the hell to sell... That's why I built the Offer Wizard. One 10 minute conversation. One clear customer. One clear problem. One clear offer. No 3 sheet master plan required 😜 Build your offer with the Offer Wizard YOU GOT THIS 🙌 In your corner, |
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I spent most of this morning combing through old data. Was it the most productive use of my time? Probably not, but I is a numbers nerd. Some binge Netflix, I like to stare at spreadsheets (I'm a weird MFer) This morning, I was digging through the numbers from the Offer Wizard. I launched ads on December 3rd last year. And they worked. Quite, well, too. Looking through December & January, I found 9 different ad sets where I was paying less than $10 per customer. Then I saw the number that...
We have 100 days left in 2026. That’s it. And I don’t give a two hoots what happened during the first 265 days. Maybe you crushed it. Maybe you sh*t the bed. Maybe you launched something that flopped like my Detroit Lions defense did on national TV last Thursday night. Maybe you spent 9 months “getting ready”. Does. Not. Matter. Those 265 days are in the rearview mirror. And there’s a reason your windshield is 47x bigger than your rearview mirror. We're looking FORWARD. Q4 starts in a little...
The kids are home from school today, staff development day. Which means very little work has been done. I’ve been interrupted approximately 847 times. Anywhoo... Here’s some proof that nobody is paying nearly as much attention to you as you think. I lost ALL my social media accounts on June 12th. Years of content and hundreds of thousands of followers disappeared faster than egg nog at Chateau de Dukes. I sent 5-6x emails when that happened. I've mentioned it in a handful of emails since...