I spent most of this morning combing through old data.

Was it the most productive use of my time?

Probably not, but I is a numbers nerd.

Some binge Netflix, I like to stare at spreadsheets (I'm a weird MFer)

This morning, I was digging through the numbers from the Offer Wizard.

I launched ads on December 3rd last year.

And they worked. Quite, well, too.

Looking through December & January, I found 9 different ad sets where I was paying less than $10 per customer.

Then I saw the number that made me cry. My AOV (Average order Value) was $12.81 (that's hard to admit).

I was profitable, byt mna, did I leave heaps of the green stuff on the table!

My time and energy should have been spent on improving the funnel (upsells, downsells and/or order bumps)

Trying to get that $12.81 to $20...$25...maybe even $30.

Like the woman in the red dress got me (shiny object syndrome) and I moved on to something else.

I have a new ad scheduled to go live at 12:01 AM tonight (or technically, tomorrow).

The same damn ad I ran last December that crushed it. Ain't no sense in reinventing the wheel.

Sometimes the next breakthrough in your business isn't hiding inside a NEW offer, funnel or strategy.

Sometimes it's sitting right under your nose...in something that's worked before!

You just need to stop "pivoting" too soon.

YOU GOT THIS 🙌

In your corner,
Adam

When you're ready, here are a couple of ways I can help you…

• The exact offer framework behind 4,637 sales. Yours in 10 minutes for $9 Grab the Offer Wizard™ here​
• 151 creators used this to launch their first digital product. Will you be lucky #152, Reader? Join here: Grab the Digital Product Challenge here​