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The kids are home from school today, staff development day. Which means very little work has been done. I’ve been interrupted approximately 847 times. Anywhoo... Here’s some proof that nobody is paying nearly as much attention to you as you think. I lost ALL my social media accounts on June 12th. Years of content and hundreds of thousands of followers disappeared faster than egg nog at Chateau de Dukes. I sent 5-6x emails when that happened. I've mentioned it in a handful of emails since then. I got an email from a lady last week. She's been on my list for close to 2 years. I never see you on social anymore She had no idea I lost all my accounts. Someone who's been getting my emails for 2 years, and totally missed something that I felt like I've yapped about A LOT! Here's the lesson, Reader... People aren't paying that much attention to you. I promise. The social post you're scared to post? The email you've rewritten 70-11 times? The offer you haven't launched because you're worried about Kevin from high school (who you haven't seen in person in a decade) might think? Nobody cares nearly as much as your Bitch Brain tells you they do. I mean this in a freeing way, not being an asshole. Post the damn content. Launch the damn offer. Go share your unapologetic self with the world! We get one life. YOU GOT THIS 🙌 In your corner, When you're ready, here are a couple of ways I can help you…
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I’ve seen this several times this week on the socials. Someone with 1,000+ followers posts on Threads or IG. Their post gets 184 views. 7 likes. Maybe a comment from their Mom. Or from that weird kid they sat next to in 9th grade Chemistry class 10+ years ago. Then comes the dramatic announcement… “What’s even the point anymore?” “The algorithm hates me.” “Instagram is dead.” “I’m done posting.” I shake my head every damn time. These platforms are FREE. They don't owe you a damn thing. Yet...
I had a customer email me the other day. She grabbed my Digital Product Challenge in October 2024. Almost TWO years ago! For the newbies ‘round here… The Digital Product Challenge is a 5-day challenge to create & launch your own digital product. With a little twist… If you launch within the 5 days, I become your first paying customer! So far, I’ve helped 151 people launch their product. I’ve bought every single one. Anywhoo… She emailed me asking if she created & launched her product NOW…...
A lady on Threads posted this yesterday: “I genuinely thought creating the digital product would be the hard part 😂 Turns out creating it is only half the job. Getting the right people to actually SEE it is a whole different skill 👀” So, I got noesy... Clicked on her storefront in her bio. Scrolled her store. And scrolled. And scrolled. My thumb got tired and needed a water break. She was selling... THIRTY. EIGHT. PRODUCTS. 38!!!! WTF?!?! This is why I’m always yapping about selling ONE...