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I've generated $20,017 in the last 73 days. And here's the part most people don't realize... I only promote ONE product on social media. ONE. Not a Stan store with 70-11 links. On social media, I focus on selling just ONE offer. I share stories and I make offers. I document the good AND the bad (like this email). I have fun with my content. Never take this shit too seriously. And invite people to buy that ONE thing. Then I use email to build a deeper relationship with my peeps, and make other offers when they make sense. Admittedly, I've done a shit job with email since June. A simple enough strategy that my easily distracted ass can follow it 😜 Here's where 92.3% of Creators get it bass ackwards... Monday: Promote a course. Tuesday: Push an affiliate product. Wednesday: Push a different affiliate product. Thursday: Announce a coaching program. Friday: Wonder why nobody's buying. Meanwhile, their audience has no fu*king clue what they actually sell. It takes time for your messaging and your offer to gain traction. It ain't gonna happen in a week. I call my approach the FIRST BASE OFFER. ONE simple product that gets someone to first base. Then make them offers on the backend (email) to get them 'round the bases. Instead of hunting for new customers, you focus on serving the ones you're already got. One of the metrics I track in my eco-system is LTV -- Lifetime Value. Arguably, the most important metric in any business. How much a customer is worth to you over the lifetime of them being a customer. You just need one offer that works on the front end (on social). And if you don't have one yet.... I've now helped 162 people (5 in November already!) launch their first digital product. Here's the deal... Complete The 1st Sale Challenge™ within 5 days. Send me the link to your product. I whip out my wallet, and become your 1st paying customer! Join The 1st Sale Challenge™ YOU GOT THIS 🙌 In your corner, |
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Super late on this email. The kids were home from school today. Apparently, there's an election going on? Who knew!? When the kids are home...it's damn near impossible to work. On top of all that, we no longer have any Halloween candy. Sad Adam. Anywhoo.... It's pretty damn obvious... I got this DM on Tik TOk this morning: I got this email reply last Friday... I bet I've had 15 or so people ask about the eco-system I've built out on www.adamdukes.me The funny part is, I'm getting these...
I got an email from a subscriber recently that made me smile. It was a reply to an email where I shared how I did 73 TikTok Lives and made a whopping $83. I ain't gonna be Porsche 911 shopping with that kinda money. Here's what they said: "I AM ENVIOUS OF YOU!" They went on to tell me how impressed he was that I publish emails DAILY. Then asked: "Do you have a course on how to do this???" I didn't tease a course, or run a survey to my audience. Shit, I wasn't even talking about email...
I once sold a PDF that didn't exist. Seriously. Not a single page had been written. And I was very upfront with my customers about that. I told them they were essentially "buying air". 100 customers in the first 5 days. Not a single complaint that they had not received what they bought. I had an idea. And instead of spending 3 months creating it, designing a fancy cover, and building a 47 step funnel... I put it up for presale. $10. I had 1,017 followers at the time. Not 100,000. Not 10,000....