I sold it BEFORE I created it 😲


I once sold a PDF that didn't exist.

Seriously.

Not a single page had been written. And I was very upfront with my customers about that.

I told them they were essentially "buying air".

100 customers in the first 5 days. Not a single complaint that they had not received what they bought.

I had an idea.

And instead of spending 3 months creating it, designing a fancy cover, and building a 47 step funnel...

I put it up for presale.

$10.

I had 1,017 followers at the time.

Not 100,000.

Not 10,000.

A whopping 1,017.

I spent the next four days creating the PDF.

49 pages.

Delivered it to the people who had already paid me.

Then on day five, I raised the price to $17.

By the end of the first week?

$5,909 in sales.

That 49 page PDF changed my damn life.

And here's something I've been thinking about lately...

People spend WAY too much time worrying about what to charge.

Should it be $47?

$97?

$297?

They haven't sold a damn thing yet, but they're already calculating how many customers they need to hit $10K/month.

Then they launch their $197 product.

Crickets.

And immediately assume the product sucks.

Maybe it doesn't.

Maybe you priced it too high (super common)

I didn't need a $197 offer to make $5,909 that week.

I needed something people wanted.

At a price that made saying YES easy.

That's a big difference.

I'm not saying you should sell everything for $10.

When starting out...I recommend pricing it on the lower end.

Get feedback.

Make improvements, per the feedback.

Ask for testimonials.

Increase the price.

First find out if people actually want the damn thing.

And you might be thinking to yourself...

"That sounds great Adam, but I don't know what the hell to sell!"

That's exactly why I build The Offer Wizard™.

A $5 AI tool that helps you take the knowledge, skills, and experience you already have and turn them into a simple "take my money" offer in about 10 minutes.

You ain't need to spend 3 months brainstorming ideas.

No need for a 97 module course, either.

Just getting clear on WHO you help, WHAT problem you solve, and HOW to package that into something worth paying for.

Because before you worry about making $10K/month...

You need ONE offer that gets people to whip out their wallets.

​Build your first (or next) off ​with the $5 Offer Wizard™​

YOU GOT THIS 🙌

In your corner,
Adam

Adam Dukes

Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!

Read more from Adam Dukes

I'm a numbers nerd, always have been. I like knowing where my sales come from. Which platforms are stuffing my piggybanks with more of the green stuff. And which ones ain't making my piggybanks squeal with delight. That's one reason I built an all-in-one eco-system using Lovable. My website, sales funnels, and sales tracking are all in one place with a nice dashboard. And I can see where my customers are coming from. I took a peak at my stats yesterday. Something stood out.... Facebook (my...

I've been building something inside Chat GPT that's pretty damn cool. An entire AI content system for my business. And the best part? I don't have to explain my business to Chat GPT every time I open it. Here's how I built it... First, I used Jax™ to do the heavy lifting. I had conversations with Jax™ about my business. Who I want to help, and the problems they're dealing with. Why someone should buy from me instead of the other 70-11 people selling digital products. Jax™ helped me nail down...

I've been chatting with this guy in the sauna occasionally. Nothing crazy. Just two dudes sweating their asses off and shooting the shit. Well, last night I found out who he is. O.J. Simpson's SON, Justin! WTF?!?! Apparently, I've been sitting in a sauna with O.J. Simpson's son and had zero clue. Here's where it gets even crazier... O.J. actually lived in my neighborhood here in Las Vegas. And he died in that house. I'd heard rumors for years that he lived around here, but never knew exactly...