This chart hurt some feelings 😬


I saw this chart on Threads this morning.

I nodded my head, and said to myself, "Yup. This is what I've been yapping about"

Creator Spotlight surveyed a bunch of creators and asked a simple question:

“What platforms actually make you money?”

Before I share the chart...

Only 9% of Creators earn $100k+.

Read that again.

NINETY ONE percent are grinding, posting, tweaking hooks, chasing algorithms,(likely) trying to be on all the platforms…

And still not breaking six figures.

Here's the chart:

The #1 driver for revenue?

EMAIL.

Not Tik Tok, Instagram, or Threads.

Email.

The Creators stuffing their piggybanks with the green stuff were focused on the boring, uns3xy stuff like...

  • Building an email list
  • Emailing that list consistently (I recommend a minium of 2-3x a week)
  • And making offers (GASP!)

Earning digital dollars boils down to 2 steps:

  1. Build an email list
  2. Email that list offers

No dancing on Tik Tok to the latest Drake track.

And I get it, email might seem boring. Old. Not super exciting.

There's a reason I email every damn day.

There's a reason that email is 1/3 of The Creator Flywheel™.

A stupid simple 3 part engine that somehow makes everything easier.

  • The Offer Engine™ - Your “shut up and take my money” product — simple, fast, and actually what people want.
  • The Story Engine™ - Turning your everyday life (yes, even coaching soccer or inhaling Oreo Blizzards) into content that hits.
  • The Email Engine™ - A 15-minute habit that keeps your audience warm, buying, and whispering “this guy gets me.”

All 3 of these "Engines" is what the 3 Hour Creator OS™ is all about.

I've developed AI tools for each one of the engines, to do most of the heavy lifting for you.

Step 1 is an offer.

The Offer Wizard™ is designed to help you create a "take my money" offer in 10 minutes.

Grab the Wizard here

YOU GOT THIS 🙌

In your corner,
Adam

Adam Dukes

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