I almost talked myself out of this (glad I didn’t)


I launched ads for The Offer Wizard™ last Wednesday.

I was hesitant on running ads to a $5 tool.

It's December.
Ads are expensive.

On top of that?

My funnel is a...let's call it a "work in progress".

Here's what surprised me:

I'm paying $4.85 per customer.

If you asked me yesterday, I would have assumed it was the $5 price tag.

My friend Audrey shared a post with me from a guy who's a Facebook ads expert.

He sells a $4.95 ebook.

And he's paying $25 - $30 per customer.

Same price point as mine, wildly different results.

So no...it ain't the price.

It's the format.

He sells information.

I sell a tool.

And that difference matters way more than most people realize.

Because let’s be real…

An ebook sounds like work (to read).

A tool that spits out a clear offer in 10 minutes sounds like a relief.

The "selling information online" landscaping is changing quickly.

People don't want more stuff to read/consume.

They want something that does the damn thing for them.

That’s exactly what The Offer Wizard™ does.

If you’re tired of overthinking your offer and just want clarity...FAST...you’ll get why this works the second you use it.

Here's an email I got this afternoon about the Wizard:

Grab the Wizard here

YOU GOT THIS 🙌

In your corner,
Adam

P.S. This whole experiment reminded me of something we've all heard 4,317 times before...

Money loves speed.

Adam Dukes

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