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Yesterday, I sent an email about a comment I got on IG. Made an offer at the end. Saturday's email? It was about how Michigan got curb stomped by that team in Ohio. Then made an offer. Friday's email? How I took the kids to Wendy's to get $0.67 Frosty (IYKYK). Made an offer. That's by "stupidly simple" business model: Skill #1: Tell stories That's it. No funnel that looks like the team at NASA built it. No team of 17 VAs spread across the globe. Just stories + offers. Here's the part most Creators miss... They do ONE without the other. They're incredible storytellers, but they feel gross selling. Or they pitch like a used car salesman, but never connect with their community. Both are required to earn digital dollars. Stories build trust. Offers build customers. And your stories don't need to be "I climbed Mt. Everest last Tuesday barefoot". I put my daughter on the bus each morning. Story. My son fumbling the snap in overtime? Story. Me switching platforms at 5 AM on launch day because I like to make things 238x harder than they need to be? Story. If you live a life worth paying attention to, you’ll never run out of things to write. Yesterday someone emailed me saying, “I don’t know what I’d write in my emails.” Buddy...you've got 100s of stories already. You're just overlooking them. The Offer Wizard™ teaches you how to build your offer. But it’s your storytelling that will sell it. When you're ready to master the offer part.... Build your "take my money" offer in 10 minutes with The Offer Wizard™ YOU GOT THIS 🙌 In your corner, P.S. If you can yap about your day, you can write profitable content (social & emails). The Wizard makes the selling part 17x easier. |
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Easter Sunday. 2019. The kids were with their Mom. I was alone. Hungover. Again. I was miserable the kids were doing Easter without me. So what did I do? I went in the backyard, and started trimming the bushes (honestly). As I was trimming away I had this thought... "Maybe I can go 30 days without booze". Something I had attempted 238x in the past. And always failed miserably. My grandma used to say, “That boy has a lot of quit in him.” She wasn’t wrong. I didn't trust myself. At all. I...
I got a comment on IG this morning about The Offer Wizard™ So you're selling people a wizard to create their own digital product? It's a a great question, let me explain... I've had 100s of conversations over the last year with Creators. They think they have a sales problem. They don't. I find more have an offer or a messaging problem. Sometimes, a combo of the two. They're solving too many problems, or not a specific problem, or it sounds like every other offer, or it's vague/general, or the...
I read 2 posts on Facebook from guys who've earned millions selling information (courses) online. James Kemp. Scott Oldford. Both smart dudes with a decade+ experience selling online. They were sharing their thoughts on where the industry is heading. Here's the gist... Scott said courses are dying, then dropped the obvious... Nobody wants to go through more training He's 100% right. People are overwhelmed. Tired. Burned out from a 37 module course with 83 bonuses. They want clarity, speed,...