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Courses are dying… but something better is replacing them
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I read 2 posts on Facebook from guys who've earned millions selling information (courses) online. James Kemp. Scott Oldford. Both smart dudes with a decade+ experience selling online. They were sharing their thoughts on where the industry is heading. Here's the gist... Scott said courses are dying, then dropped the obvious... Nobody wants to go through more training He's 100% right. People are overwhelmed. Tired. Burned out from a 37 module course with 83 bonuses. They want clarity, speed, and implementation. They want someone (who they trust) to say, "Here's exactly what to do..." Scott's future plan?
The landscape is changing faster than most of us Creators anticipated. The middle is collapsing. People want:
Tools > Courses. These are the thoughts I've had for a few months. I've shared a bit about it on social, but plan to ramp that up going forward. It's why I've simplified everything: One offer. One tool. One path. All of my old offers are now redirected to this blog post I wrote last night. A tool that gives you clarity before your coffee cools. It’s called The Offer Wizard™. And this whole shift James & Scott are talking about? This tool is built for exactly where the industry is headed. Information is dying a fast death. Play the game that's actually being played. YOU GOT THIS 🙌 In your corner, |
Adam Dukes
Get simple, actionable advice delivered daily to your inbox on how to grow and monetize your magic online!
Easter Sunday. 2019. The kids were with their Mom. I was alone. Hungover. Again. I was miserable the kids were doing Easter without me. So what did I do? I went in the backyard, and started trimming the bushes (honestly). As I was trimming away I had this thought... "Maybe I can go 30 days without booze". Something I had attempted 238x in the past. And always failed miserably. My grandma used to say, “That boy has a lot of quit in him.” She wasn’t wrong. I didn't trust myself. At all. I...
Yesterday, I sent an email about a comment I got on IG. Made an offer at the end. Saturday's email? It was about how Michigan got curb stomped by that team in Ohio. Then made an offer. Friday's email? How I took the kids to Wendy's to get $0.67 Frosty (IYKYK). Made an offer. That's by "stupidly simple" business model: Skill #1: Tell storiesSkill #2: Make offers That's it. No funnel that looks like the team at NASA built it. No team of 17 VAs spread across the globe. Just stories + offers....
I got a comment on IG this morning about The Offer Wizard™ So you're selling people a wizard to create their own digital product? It's a a great question, let me explain... I've had 100s of conversations over the last year with Creators. They think they have a sales problem. They don't. I find more have an offer or a messaging problem. Sometimes, a combo of the two. They're solving too many problems, or not a specific problem, or it sounds like every other offer, or it's vague/general, or the...