The streak is over. With ym Threads, Instagram and personal Facebook personal profile being wiped from existence stings. The thing I'm most pissed about? My daily Threads posting streak has been broken. I took a screenshot of this inside Black Twist last night... For the last 743 consecutive days, I've posted on Threads. Until yesterday. I've been dethroned. I take pride in being a consistent MFer. 10k steps/day since April 9, 2024 (only missing 5 days) 100 pushups a day since May1, 2024. 251...
1 day ago • 1 min read
Linda was confused about packaging her offer. She grabbed the Offer Wizard. The following day, she created a Black Friday bundle and sold it 3x. Then she asked this: That be what I'm teaching tomorrow. The 1 Hour AI Tool Workshop is tomorrow, June 11th at 4:00 PM PST. Grab your ticket here 90 minutes. You show up. We build you a custom AI tool live together. You'll have a slick, snazzy AI tool to sell before your head hits the pillow tomorrow night. Linda figured out her offer with the Offer...
4 days ago • 1 min read
I launched ads for a DFY client a week and a half ago. I was sharing the numbers with him today with a big ol' smile on my face... Ad spend: $205.43Customers: 15Sales: $405 The campaign is working better than I envisioned. This is a dream scenario, as he's literally doubling his money every 24 hours. It wasn't the targeting, a viral hook, or some genius ad strategy (we've only tested 3 ads so far) It was the OFFER. This client has an interactive map (AI tool) for Canadian families looking to...
5 days ago • 1 min read
I done fu*ked up...again. I launchd the Offer Wizard in early November. It's sold 1,400+ times since then. I've had dozen+ of people asking me how I create these tools. My answer to these people was always something alone the lines of... "No, I don't teach anything, yet". I had people with money in their hands asking me how I do something, SIX months later...I'm finally hosting a workshop showing my wicked ways. I'm sharing this, as I want you to learn from my mistake. I bet you have people...
6 days ago • 1 min read
I've branded myself as the PDF guy. I'm retiring that title. Because PDFs are becoming the fax machines of digital products. The World has transformed in the last 12 months. PDFs ain't selling like they once were. Buyers want tools, not static documents. They want to put something in and get something useful out. That's why I started selling AI tools last fall. That's exactly what a custom GPT does. You answer a few questions. It builds something specific to you. You walk away with a real...
7 days ago • 1 min read
I should've bought a new damn bike! Remember that email I sent a few days about about my son's bike? On Monday, the chain and brakes broke. I fixed the chain. After an hour, I waived the white flag on fixing the brakes, and took it to the bike shop. Called the shop. They quoted me "about $25." Walked in and it jumped to $46. "But might need new brake pads." Walked out $69 lighter. Fine. It's working now. We picked it up yesterday morning. Ashton got home around dinner time, "My tire is flat"....
8 days ago • 1 min read
We're wrapping up the first week of summer vacation here at Chateau de Dukes. It's been a bit of an adjustment. It seems like it's every 37 seconds... "Dad, can I have this?" "When is lunch?" "Can so-and-so come over?" "When's lunch?" "My bike broke" "Can we go to the pool?" "Can so-and-so spend the night?' I feel every email I sat down to write this week, I had the "DAD, WATCH THIS" playing over and over in my head. Took them to matinee yesterday. My daughter had to see the new movie the day...
9 days ago • 1 min read
I had a call with a client on Sunday afternoon. She's a brick & mortar busienss owner, and wants to start selling digital products online. She's smart, talented, and genuinely helps people. I asked her one question. "What will your clients experience in 30 days working with you?" She said: "More calm, more control, more self-aware." I then said to her, "If you asked 10 women what "more calm" meant, you'd get 8 different answers." That's not her fault. That's how we're wired to talk about...
10 days ago • 1 min read
I launched ads for a client last Friday and I was nervous, shaking like a Polaroid picture. His audience: French-speaking parents in Quebec whose kids want to play hockey at a U.S. prep school. Teeny, tiny. I don't speak French. I just kiss that way. 😜 Eight hours after the ads went live, I get this text... Then this morning, another text... 6 sales since launching ads on Friday (ads were off this weekend, too), in a language I don't speak. That's the moment every creator chases. The first...
11 days ago • 1 min read