Saturday was FUGLY. We lost our flag football game 28-2 (interceptions are worth 1 point each) It's been a rough season. The score was bad, but what happened after the game was pouring salt into the wound. I got approached by one of the kid's parents. They weren’t thrilled about their son’s playing time. Now here’s the kicker… We only had SIX kids show up. 5 are on the field at a time, so everyone played a lot. In fact, their son was standing alone in the endzone when the quarterback heaved...
1 day ago • 1 min read
Yesterday morning… I rolled over, grabbed my phone, and squinted at the screen like a caveman discovering fire. $247. At 4:14 AM. Now, let’s be clear… I was NOT awake at that time. I was drooling on my pillow likely dreaming of being at an all-you-can-eat cheeseburger buffet. Meanwhile... Someone on my email list whipped out their debit card. Here's the thing... I looked up her email in my system. She joined my email list in March 2025 (13 months ago). She became a customer last June when she...
2 days ago • 2 min read
I saw a post on Threads last night. From a lady who's built a $2 million dollar brand. She shared how much work it takes. She shared how she started... Giving free sessions for months on end. And no, not discovery calls. Full 60 min sessions until I worked up the courage to charge $75/hour. Then $100. Then $250. Then $3,000 for 3 months. Then did a ton live launches. Multiple times a month. Challenges. Webinars. Mini minds. 5 day immersive trainings. You name it. Done it. This is what it...
3 days ago • 2 min read
I heard a knock at the door. Two teenagers. We're cleaning garbage bins around the neighborhood. You need yours done? Funny timing. Literally 2 hours earlier I was taking out the trash thinking: these cans wreak, I need to get these damn things cleaned! I paid them $40 to clean both. We chatted a bit afterwards. They were 13 & 14, and made about $150 after 2 hours of knocking on doors. I get another knock at the door on Monday afternoon. Same kids, but with a different pitch. I paid them...
4 days ago • 1 min read
Today is “Take Your Kid to Work Day.” Or as I like to call it… “Light Your Productivity On Fire Day & Pray You Can Get One Thing Done Day” My daughter had a test this morning, so she went to school. My son? he dropped 70-11 hints last night and this morning about it. I did the responsible thing and put the ball in his court. He chose school. Then on the drive to school I asked him one last time. He chose home. I've been trying to work in my spare bedroom, while he watches some TV. Feeling...
5 days ago • 1 min read
I read an email from Ben Settle this morning. He's arguably one of the best email marketers in the whole wide world. He emails daily, and I've been on his email list since 2013ish. Ben is on my Mt. Rushmore of Online Entrepreneurs that I follow in this space. In today's email, he shared his thoughts on the "fate of the IM world" (IM = Internet Marketing) With all the AI stuff, many people are feeling the pinch (sales aren't coming as easy as they once were). He ended the email with his advice...
6 days ago • 2 min read
I remember it like it was yesterday. Easter Sunday, 2019. April 21st. 7 years ago today. I was nursing a bit of a hangover (I never really got hangovers when I drank, which was a big part of the problem). I was trimming the bushes in the backyard. Battling depression as the kids were at their Mom's house doing an Easter egg hunt. I remember thinking...I'm gonna try quitting booze for 30 days. Something I tried quitting 78 times before. Every time, I ended up in the same place...shame, guilt,...
7 days ago • 1 min read
I got this email yesterday: This is from a done-for-you client I'm working with. He pre-launched his First Sale Blueprint (a custom GPT I built for him). 78 people on the waiting list. 10 people grabbed it. 7 of those grabbed the order bump, which is a 70% take rate (I'm happy with a 30% conversion rate on my bump offers) His bump offer is a sales page custom GPT that I built as well. It's slick. He also shared that 1 person grabbed his $97 upsell. The funny thing? He told me the upsell page...
8 days ago • 2 min read
I had a convo with a lady on Threads this morning. She commented on a post of mine form the other day that she loved my "Mind Movie" term. I actually had a few people reference that specific term. I yapped about that term in Threads Unleashed. Yet, most content I see online puts me to sleep. Too vague. Too vanilla. It all blends in with the sea of sameness. Very little personality and/or humor injected into their content. It's all starting to sound the same. Partly do to AI, but I noticed it...
9 days ago • 1 min read