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Why I wouldn't sell him this AI tool
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I got an email from someone asking about Jax. Here's what he said: Are you going to release just the compass? I’m hoping so! Fair question. The Compass is one of the tools inside Jax. It takes your ideas, beliefs, offers, market, and lived experiences and turns it into content angles worth yapping about. Not another list of 47 generic "5 tips to..." posts that nobody gives a shit about. I'm talking about ideas built around YOUR audience, YOUR offer, YOUR beliefs, and YOUR message. But here's why I wouldn't sell it separately... The Compass needs context. Think about it. How can AI give you relevant content ideas if it doesn't know who you're trying to attract? What those people struggle with? What you're selling? Or what makes your perspective different from every other Tom, Dick & Harry? It can't. It can try, but that's how you get content that makes you blend in with the dreaded sea of sameness (no thanks) That's why Jax helps you build your foundation FIRST. Your Market: Who you're helping and what problem you're solving. Your Offer: What you're selling and why someone should whip out their wallet NOW Your YOUniverse: Your beliefs, identity, vision, and what you stand for. Your Message: How you communicate your value to the right people. All of this gets documented inside Jax. Here's a screenshot inside my account: Now imagine two people asking The Compass for content ideas. One is a corporate executive with 17 years of leadership experience who wants to package that knowledge into an "TAKE MY MONEY" offer! The other is a fitness coach helping busy dads kick that spare tire. Should they get the same content ideas? Absolutely not! It goes deeper than their industries, though. Their beliefs are different. Their buyers' frustrations are different. Their offers are different. And their content should be different, too. Most people think they have a content problem. They stare at a blank screen, wondering what the hell to post. But often, they have a clarity problem. They haven't figured out who they're talking to, what they're selling, or what they want to be known for. Chat GPT ain't gonna magically fix that. Foundations FIRST. Then create content around THAT. That's how Jax is designed to work. One person. Meet Jax YOU GOT THIS 🙌 In your corner, |
Adam Dukes
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